oo&p.는 2013년 서울을 기반으로 설립된 디자인 스튜디오로 컨텐츠와 맥락 속 숨겨진 가치를 상징하는 빈 여백(oo, blank)과 그것을 담는 실제적 매체(planning, printed matter, proposition, package, etc.)들을 통해 유의미한 결과를 만드는 데에 초점을 두며 다양한 노력을 기울이고 있습니다. 현재는 두 명의 디자이너 허가현, 유승지를 주축으로 작업하고 있으며 브랜딩, 그래픽 디자인, 전시 및 공간 구성, 상품 제작 등 다양한 분야의 프로젝트들을 진행하고 있습니다.
oo&p. is a design studio founded in Seoul in 2013. It is a design studio that is meaningful through empty blanks (oo, blank) that symbolize hidden values in content and context and practical media (planning, printed matter, proposition, package, etc.) that contain them. Various efforts are being made, focusing on creating results. Currently, he is working with two designers, Huh Ka-hyeon and Yoo Seung-ji, and is carrying out projects in various fields such as branding, graphic design, exhibition and space composition, and product production.
work-list
Identity
Seoul Upcycling Plaza BI Identity
Coffee Lusso Identity
LUCY Identity
Poster People Identity
Printaku Identity
Tangino Group Identity
Cometh & Bareory naming Identity
Seoul Hall of Urbanism & Architecture Identity
J.novum golf studio Identity
Gray Diver Identity
Seoul Botacic Park goods Identity, goods
DDP store Identity, goods
il SAMPRE Identity & space
graphic Taekwon V goods Identity, goods
HAFS affiliations Identity & brochure
Grigonoon Identity & package & space guideline
국민건강포럼 Identity
K-BIO HEALTH identity guideline
Jeonju Children's Museum Identity
Seoul Upcycling Plaza BI Identity
Coffee Lusso Identity
LUCY Identity
Poster People Identity
Printaku Identity
Tangino Group Identity
Cometh & Bareory naming Identity
Seoul Hall of Urbanism & Architecture Identity
J.novum golf studio Identity
Gray Diver Identity
Seoul Botacic Park goods Identity, goods
DDP store Identity, goods
il SAMPRE Identity & space
graphic Taekwon V goods Identity, goods
HAFS affiliations Identity & brochure
Grigonoon Identity & package & space guideline
국민건강포럼 Identity
K-BIO HEALTH identity guideline
Jeonju Children's Museum Identity
Exhibition
Park Kiwon dialogue exhibition
Dialogue in the dark exhibition
JUNG Jungyeob: silent uproar exhibition
Beneath the Forest exhibition
Lee Lee Nam, Encounter of light exhibition
Seoul Botanic Park Archive ver.1 exhibition
Moomin original artworks exhibition
SDF Seoul design spot graphic & space
Hyundai department store Salon du chocolat exhibition
Park Kiwon dialogue exhibition
Dialogue in the dark exhibition
JUNG Jungyeob: silent uproar exhibition
Beneath the Forest exhibition
Lee Lee Nam, Encounter of light exhibition
Seoul Botanic Park Archive ver.1 exhibition
Moomin original artworks exhibition
SDF Seoul design spot graphic & space
Hyundai department store Salon du chocolat exhibition
Printed matter
Seoul Botanic Park brochure
MOLIT brochure
식품의약품안전처 brochure
국민디자인단 Identity, 운영매뉴얼, 성과사례집
서울디자인재단 응급실 진료과정 정보 전달 디자인 연구
Gahoe Minhwa Museum Booklet
Kidp Policy Reports
Gwangju Design Biennale Leaflet
Seoul Botanic Park brochure
MOLIT brochure
식품의약품안전처 brochure
국민디자인단 Identity, 운영매뉴얼, 성과사례집
서울디자인재단 응급실 진료과정 정보 전달 디자인 연구
Gahoe Minhwa Museum Booklet
Kidp Policy Reports
Gwangju Design Biennale Leaflet
Space
Seoul Upcycling Plaza signage guideline
Seoul Botanic Park signage guideline
Seoul Hall of Urbanism & Architecture signage guideline
HAFS Signage guideline, donation wall
Jeonju National Museum Signage & Pictogram
Graphic
Hyundai card ad graphic
Seoul Botanic Park Ticket design
Amore Pacific IOPE graphic
CGV piccadilly illust
경기도가족여성연구원 inforgraphic
KEITI inforgraphic
여성가족부 website
Royal Pirates CD graphic & Goods
Walkerhill Duty Free graphic
보건복지부 건강식생활 365 & high-5 Together campaign
너do나do campaign
Samsung Galaxy note 3 ad graphic
Samsung Galaxy GUI concept design
Hyundai card ad graphic
Seoul Botanic Park Ticket design
Amore Pacific IOPE graphic
CGV piccadilly illust
경기도가족여성연구원 inforgraphic
KEITI inforgraphic
여성가족부 website
Royal Pirates CD graphic & Goods
Walkerhill Duty Free graphic
보건복지부 건강식생활 365 & high-5 Together campaign
너do나do campaign
Samsung Galaxy note 3 ad graphic
Samsung Galaxy GUI concept design